Google to accept PPC advertising from Swedish operators but not affiliates

Non state-owned operators will have access to Google’s paid search advertising platform for the first time from 29 April

Google will allow paid search advertising from gaming operators in Sweden from the end of April, but will block affiliates from the same privileges, the search giant has said. In an update to advertising partners, Google said it will allow licensed gambling operators to advertise through the Google Ads platforms (Google Display Network, Search Network…

Marketing | Sweden