Good Game Limited sells esports news brand

Good Game Limited, the online casino affiliate firm behind comparison site Bojoko.com, has sold esports news asset Eurheilu.com for an undisclosed sum.

The site was bought by Esports Media Solutions, with Good Game choosing to focus solely on its Bojoko brand from now on.

Eurheilu.com was launched in early 2016 and is updated daily with news, features, interviews, streams and guides from around the evolving esports industry.

It has proved popular in Finland and other Nordic countries as esports continues to grow, and competes alongside the likes of Raketech’s esportsguide.com brand.

Joonas Karhu, chief business officer at Good Game Limited, said: “We have spent the past few years building Eurheilu.com into a popular and thriving esports information site and community.

“But as we continue to invest more time and resources into establishing Bojoko as the most popular online casino comparison site in the UK and beyond, the time was right to sell the brand.”

The sale of Eurheilu.com comes a little over a year after Good Game sold its network of Finnish online casino comparison sites to XLMedia for a total consideration of €15m.

Esports Media was founded in 2001 and is one of the major providers of digital content and data for esports organisations in central Europe in more than 15 markets.