Global Gaming relaunches in Sweden with Finnplay

Global Gaming has returned to the Swedish gambling market after launching its NanoCasino brand as a white label on the Finnplay platform.

The launch follows an agreement between the two firms last month, which will see the NanoCasino brand operating under the licence of Finnplay’s Viral Interactive subsidiary.

Under the terms of the deal, Viral interactive is fully responsible for operating NanoCasino.com site under its proprietary technology, with Global Gaming being responsible for operating the marketing, brand management and customer experience portion of the business.

Tobias Fagerlund, CEO of Global Gaming, said: “It is incredibly exciting that Viral is now launching NanoCasino.com with us as a partner. I hope, and have reason to believe, that Swedish customers will enjoy it.

NanoCasino will offer Swedish players gaming under the Viral Interactive licence

“NanoCasino is a safe and secure online casino that focuses on entertainment and the pleasure of gaming, and it’s being offered from one of the market’s best, safest and most responsible platforms.

“We feel very confident that our high standards for a casino product are met by NanoCasino.com,” Fagerlund added.

Global Gaming is still in the midst of a legal dispute with the Swedish Gambling Authority (SGA) over the regualtor’s decision to revoke the company’s licence for alleged failings in its anti-money laundering, bonusing and CSR policies.

The SGA has yet to formally confirm if Global Gaming can continue to operate under the Viral Interactive licence, although the company has taken legal advice it is permissible.

Martin Prantner, Finnplay CEO, said the deal would enable Finnplay to benefit from Global Gaming’s marketing expertise and resources.

“Being a Nordic gaming platform provider, Sweden is our home market and we are committed to upholding the strict standards of the regulation,” Prantner added.