GiG to shake up no-registration casino space with “improved UX” product
CEO Robin Reed pledges to refresh the Pay N Play product portfolio with a more customer-focused offering
Gaming Innovation Group has announced it is launching a Pay N Play casino under its Thrills brand after overhauling its B2C business.
Group CEO, Robin Reed said the firm would enter the no-registration casino fray in Sweden and Finland, but offer a “much improved UX/UI to its competitors”.
“We believe that the standard UI and UX that you find in many modern online casinos haven’t been achieved across these [no registration] websites yet and so we’ll come out with the best Pay N play product with Thrills,” Reed told EGR.
During the operator’s Q2 results this week, Reed told investors he had seen the success of other no-registration casinos in recent quarters but said he “thought GiG could do better”.
GiG’s Thrills will join the likes of Global Gaming’s flagship Ninja casino brand which reported Q2 revenues this week of SEK 206m (£17.6), up 226% on the previous year.
In the last six months Mr Green, Hero Gaming and Cherry have launched their own versions of a Pay N Play casino.
The new GIG site will be launched imminently and is part of a wider brand refresh across GiG’s entire B2C portfolio.
GiG reported a 20% year-on-year increase in revenues to €24.2m for its B2C arm.