GIG sharpens CRM with Enteractive reactivation solution

Operator aims to convert churned players using supplier’s unique one-to-one phone calling system

Gaming Innovation Group (GIG) has partnered with CRM solution provider Enteractive in an effort to reactivate its churned players. GIG brands SuperLenny, Thrills and Kaboo sites will adopt Enteractive’s service which uses one-to-one phone calls to convert registered, non-depositing players to active users. Enteractive says its system can also flag up potentially vulnerable players allowing…

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