Launches

GiG repositions Guts brand with sportsbook integration

Guts selected for sportsbook migration as part of Malta-based supplier’s new core brands strategy

Gaming Innovation Group (GiG) has launched its new sportsbook platform on its Guts.com site, as part of a plan to reposition the brand as a sportsbook-first operator. GiG announced in Q1 2019 that it would concentrate B2C efforts on two of its leading brands, with Guts the sportsbook brand, and Rizk.com as the online casino…

Gaming Innovation Group | Guts | Launches | Rizk | Robin Reed | Sports betting | Strategy

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