GiG powers Hard Rock online betting launch in Iowa

Gaming Innovation Group (GiG) has launched a mobile-first sportsbook in the US state of Iowa for B2B partner Hard Rock International, it was announced today.

The online launch is in addition to the supplier’s retail solution on the casino floor at the Hard Rock Hotel & Casino Sioux City in Iowa, which went live back in September.

Hard Rock is now offering online and mobile sports betting to Hard Rock customers in Iowa via the GiG solution, just as it does in New Jersey.

GiG chief information officer Chris Armes said: “The project went live smoothly after many weeks of hard work from both GiG and Hard Rock.

“We are pleased to entertain consumers with a safe and exciting first-class omni-channel sports betting experience.”

Jim Franke, general manager of Hard Rock Hotel & Casino Sioux City, added: “Offering online sports betting through GiG provides our players and guests with a new level of engagement and we couldn’t be more thrilled to be launching in Iowa.”

In November, GiG subsidiary iGaming Cloud was given a $7,000 fine by The New Jersey Division of Gaming Enforcement for allowing self-excluded players to create online accounts and place bets.