GiG extend compliance partnership with Betway Group

Gaming Innovation Group and Betway have extended their partnership so that the operator can use GiG’s Comply marketing tool in African markets.

GiG’s Comply tool can be tailored to cover market-specific legislation and advertising standards.

Betway will now be able to scan web pages for code red words, links and regulatory requirements, which allows it to stay proactive.

This tool will allow Betway to stay on top of its compliance duties and help align its affiliates with its brand, as well as ensure that responsible gaming measures are clear to players and the terms and conditions are up to date.

Jonas Warrer, CMO at GiG, said:  “As one of the industry leaders, it’s great to see Betway place value on GiG Comply as the go-to tool of choice to help continue to monitor their marketing compliance as they expand into new markets. We look forward to continuing to support them with their affiliate marketing compliance within the African market.”

Chad Bates, head of marketing for Betway in Africa, commented: “Partnering with GiG is an exciting opportunity for us, being able to tap into their innovative compliance software will empower us as a market-leading brand to be able to continue to offer our customers a fair, safe and responsible environment to play in.”