GiG adds ex-SBTech CEO as platform and sportsbook chief

Gaming Innovation Group (GiG) has appointed Richard Carter as its sportsbook and platform CEO.

He will take up his new position on 18 September. Carter will be responsible for positioning GiG’s platform and sportsbook division in the igaming landscape, building the business’ position as a proprietary tech supplier and transforming the division into its own standalone entity. 

GiG announced its intention to split its media services and platform and sportsbook arms at the beginning of the year as part of its strategic review of the business. 

Carter has a wealth of experience in the igaming industry. He was the CEO of SBTech for just under five years, and in that time, he led the firm’s merger with DraftKings through a three-way deal with Diamond Eagle Acquisition Group in April 2020. 

He was also the CEO of Bragg Gaming for just under 12 months between May and December 2021. Before his time in igaming, Carter held a directorial role at Deutsche Bank, where he was responsible for leading the financial company’s Pan-European Gaming Equity Research franchise. 

Petter Nylander, GiG chair, said: “We are very pleased and excited to announce that Carter will join GiG as platform and sportsbook CEO during Q3. The board believes Carter has the relevant experience, given his success as CEO of SBTech and has shown an impressive and deep understanding of the GiG business, its opportunities and provided thoughtful strategic considerations on how to build on the recent success of the platform and sportsbook business and driving shareholder value.”

Carter added: “I am delighted to become the platform and sportsbook CEO of GiG at such an exciting time in the group’s development. I can’t wait to get started and am very much looking forward to working with the GiG platform and sportsbook team, building on the strong progress to date, and over time helping to unleash and extract the full potential of a standalone GiG platform.”