Gentoo Media CEO insists the business has “never been stronger”

Gentoo Media CEO Jonas Warrer has said the focus for the affiliate going forward should be continuous improvement as the business has “never been stronger”. 

Gentoo Media recorded record revenue for the 16th consecutive quarter, generating €35.9m (£29.8m) for Q4 2024, as per the company’s fiscal report released yesterday, 18 February.

This marked a 37.5% increase year on year (YoY), with 18% of that designated as organic growth. 

While the number of first-time depositors (FTDs) dropped 18% to 112,400 for the quarter, the value of deposits for the affiliate rose 27% YoY to €200m. 

Speaking during the company’s Q4 earnings call, Warrer expressed the need for the affiliate to build on its existing hard work. 

He said: “The business has never been stronger, and we are excited to continue our journey towards becoming the leading gaming affiliate.  

“We are very humble about the position we have but we’re also very hungry about improving and going forward and taking the business to the next level.  

“A lot of hard work has been done, and a lot of hard work is ahead of us. We have our eyes on the target and we are confident that a lot of good things can happen if we keep doing what we have done and keep staying hungry.” 

Warrer said a more internal focus would come after several M&A deals have been sanctioned over the past two years, allowing the company to revamp acquired assets.

Last year, the firm acquired Casinomeister in Q2, which was followed by the purchase of SEO and content services provider Titan in Q3. 

In 2023, the company completed its acquisition of AskGamblers.com in a €45m deal from Catena Media in January, following that up with the purchase of KaFe Rocks for €35m in December of the same year.  

This was before Gaming Innovation Group (GiG) divested into its affiliate arm Gentoo Media and supplier division GiG Software. 

Warrer noted further M&A would be considered for the “right opportunity” but that improving acquired products would be key.

As per the affiliate’s Q4 report, Casinomeister is in line for a “significant revamp”, while efforts to turn around Casinotopsonline.com’s fortunes have yet to materialise.

The CEO continued: “There’s still a lot of opportunity to take market share. We have a recipe for successful M&A and can fast track growth with further acquisitions if we want to – if we see the right opportunity.

“But I also wouldn’t mind having a few months to grind and take where we are standing and improve our market share. There’s just so many more opportunities still to grow where we [already] are.

 “The AskGamblers onboarding has been very successful with numbers and with the team there. Of course, it gives us comfort in our ability to do other acquisitions that will succeed.” 

On the performance of KaFe Rocks in particular, Warrer added: “It looks as good as we imagined it would. I’m actually very positively surprised about some of the things the KaFe Rocks team have been doing that are clever.  

“They are doing some things better than us and I’m happy to see that. We are only a few months into the honeymoon period but so far it looks good.” 

Warrer also noted that the market for affiliates is getting more competitive as bigger companies look to expand even further.  

He said: “You see consolidation whereby the big players are becoming bigger and bigger. Competition is becoming a little bit tougher, but you need to know your details and you need to know your game.  

“We believe that you need technology and BI [business intelligence] to be able to win on the battlefield. For any company our size, the trick is to remain efficient in all the different small units that we have now. That’s something we are very focused on.”