GentingBet recruits Guillem Balague as football brand ambassador
Genting’s new digital brand ramps up marketing with deal for Spanish football writer
GentingBet has recruited Spanish football writer Guillem Balague as a brand ambassador for the remainder of the 2019-20 season.
Balague will provide GentingBet with insight and analysis on Europe’s top football competitions including the Premier League and La Liga.
Balague, who has also worked for Sky Sports, will feature prominently on the newly-revamped GentingBet website while producing weekly preview videos and blogs on social channels.
We are proud to announce our new ambassador, global football expert, author, and pundit @GuillemBalague. Welcome to the team Guillem!
Discover more on GentingBet: https://t.co/uw2ERVZUDP
— Genting Casino UK (@GentingCasinoUK) September 14, 2019
The Spaniard will also conduct exclusive interviews with former footballers ahead of the major fixtures this season.
Genting online MD Jeremy Taylor said: “Guillem has a strong reputation in football and is one of the most highly regarded pundits in the business.
“With a wealth of football knowledge that he’s prepared to share with our customers, Guillem is a world class addition to GentingBet’s digital and brand offering,” he added.
GentingBet is intending to launch in Spain by Q4 2019.