Genius Sports launches new customer personalisation suite
Targeted campaigns to bring individual interests to all consumer-facing brands
Genius Sports has launched a new fan engagement tool named Genius Marketing Suite. It is designed with the purpose of aiding Genius partners to “identify, engage and retain sports fans”.
The new offering comprises a set of data-driven solutions in a single product offering featuring a sports-focused media buying service, one-stop shop ad creation service, made-to-measure gamification solutions as well as interactive and immersive media tools.
The suite itself is geared towards personalisation, helping marketing teams to target consumers with the content that they specifically want. It does this by combining a number of assets including the ability to design, automate and distribute personalised videos at scale, promoting a long-term customer view.
Genius Sports works with brands and sports organisation to create effective sports activations for the likes of Coca Cola, Cadbury and Heineken as well as gaming brands such as DraftKings, FanDuel, Betway and bet365.
Mark Locke, CEO of Genius Sports, said: “With the launch of the Genius Marketing Suite, we are integrating the acquisitions of FanHub and Spirable alongside our proven media buying solutions to better serve any brand looking to engage sports fans.
“Our understanding of sports fans, and how and when to engage them, is unrivalled. As a leader in sports data, we can create authentic and real-time experiences at every step of the marketing funnel. Whether you’re a sports team trying to sell more tickets, a clothing brand targeting NFL fans or a sportsbook looking for signups, the Genius Marketing Suite has the answer,” he added.