Genius Sports Group scores beach soccer partnership
Data giant to become official betting data and video partner of governing body Beach Soccer Worldwide
Genius Sports group has secured an exclusive, long-term partnership with Beach Soccer Worldwide (BSWW).
BSWW is the global organising body behind the sport, and the partnership will see Genius Sports drive the development of beach soccer.
Under the remit of the agreement, the data giant will commercialise more than 500 games per year for its sportsbook partners.
Genius Sport will be afforded the exclusive rights to distribute live data and broadcast action from tournaments including the Mundialito de Clubes, Euro Winners Cup and Beach Soccer Intercontinental Cup to more than 150 sportsbook partners.
The BSWW was founded in 2001 and has been recognised by FIFA as the major entity behind the sport. It currently holds official partnerships with the likes of La Liga and Puma.
Sean Conroy, Genius Sports Group commercial director, said: “As a global technology business, we pride ourselves on providing our sports and betting partners alike with valuable solutions and round-the-clock content.
“We’re excited to expand our global partnership network into beach soccer and look forward to playing a pivotal role in BSWW’s expansion,” he added.
Joan Cusco, BSWW president, said: “With this partnership, beach soccer enters in a whole new era, in which the value of our data and stats can significantly contribute to boost the experience beach soccer offers to its fans.”