Genius Sports expands into free-to-play content
Supplier’s new interactive games aim to help operators with customer acquisition and loyalty challenges
Genius Sports has expanded into free-to-play content with the launch of several interactive games.
The new suite of content was created to assist betting operators with customer acquisition and loyalty challenges.
Companies will now be able to access a suite of game types ranging from tournament and weekly games to bespoke free-to-play builds and daily retention solutions.
These will include spin-to-win features, score predictors and under/over battles.
As part of the new offering, Genius Sports will integrate its advertising solution for brands to help drive players from the free-to-play games to operators’ sportsbooks.
Josh Linforth, Genius Sports chief revenue officer, noted how the firm has delivered free-to-play solutions to more than 300 operators already, including the likes of Betway, bet365 and Superbet.
Other firms to have added the content already include Tabcorp, PointsBet and BetVictor.
Linforth said: “From encouraging users to register for an account to giving them a compelling reason to return and then converting them back to bet, our new suite of games provides betting operators with incredible value across the full plyer lifecycle … we’re excited to expand our partnerships through proven gamification solutions.”
In January, the supplier launched a new automated pricing tool which claims has led to an 18% increase in margin among early adopter partners.