Gambling.com Group debuts Casinos.com as it shutters legacy sites

Gambling.com Group has launched its Casinos.com site and shuttered its legacy casino-facing content in a strategic shift.

The affiliate purchased the domain name in late 2022 and has been working behind the scenes to launch the product.

In launching Casinos.com, the firm has migrated content from its CasinoSource and SlotSource branded websites and subsequently retired the brands.

The affiliate said it would initially focus on “delivering and optimising its proven digital business model” for Casinos.com.

There is also potential for the new site to expand its scope to include content concerning land-based casinos in the future.

The launch of Casinos.com comes as Rhode Island became the seventh US state to legalise online casino.

Charles Gillespie, Gambling.com Group CEO, said: “The addition of Casinos.com to our leading brand portfolio affords us the opportunity to build a new powerhouse international flagship brand alongside Gambling.com as we leverage our existing teams, technology and expertise.

“When we rebuilt Gambling.com in 2011, we had to start from scratch and build out all the necessary technology systems to support it. With Casinos.com we were able to leverage our mature platform and start with a focus directly on our users and the Casinos.com product.

“It is a transformational initiative and strategic priority that we believe will drive significant organic growth as we position Casinos.com as the category-defining brand for the global casino market,” he added.