GambleAware reports more than 100,000 self-assessments as number of individuals seeking support jump
GambleAware reports around 25% of users sought further advice from trained support workers as company talks up need for “holistic” approach to gambling-related harm prevention
GambleAware has reported that more than 100,000 individuals have used the organisation’s online self-assessment tool in less than a year of system being live.
The gambling charity noted that since the launch of the self-assessment in April 2023, of those who completed the study, 28,000 sought further support from an advisor in relation to their gambling.
GambleAware defined ‘further support’ as contacting the National Gambling Helpline, either via phone or live chat, to be put in touch with a trained support worker.
The National Gambling Helpline has seen a record 24% rise in the number of calls in the past year. GambleAware said this pointed to a “growing demand and a pressing need to prioritise a holistic response to address societal impact of gambling”.
The charity confirmed that 8,000 professionals from other industries have been trained to identify the signs of gambling harm.
Elsewhere, GambleAware also noted that, alongside the uptake of its self-assessment, there has been a 20% rise in individuals receiving “extended early intervention support” through the National Gambling Support Network.
Early intervention support involves at least a 20-30 minute consultation with an advisor.
The number of people contacting the National Gambling Support Network for initial advice and information has more than doubled in the past year, GambleAware added.
GambleAware said the self-assessment tool’s release last year was in line with the launch of the charity’s public health campaign, ‘Let’s Open Up About Gambling’.
The charity confirmed that the campaign had reached almost 30 million people, with over 50% taking proactive steps to prevent gambling harm.
Zoë Osmond, GambleAware CEO, commented: “The figures released today underscore the critical role third-sector services play as part of a whole system approach to addressing gambling harm.
“As we approach the government’s planned announcement around the structure of the new system, it’s imperative a comprehensive prevention-led approach is prioritised, including increased investment into free, confidential support services, educational initiatives, public health campaigns and digital resources, which allow for a tailored approach for all communities across Great Britain who need our support.”
Alexia Clifford, chief communications officer at GambleAware, said: “We are encouraged to note the impact of this important campaign – with more than half of our target audience responding by taking proactive steps, such as reducing gambling, monitoring activity and engaging in open discussions about their concerns.
“These figures show the critical importance of prevention and early intervention in safeguarding individuals from the harms of gambling,” she added.