GambleAware launches campaign to reduce gambling-related harm stigma

GambleAware has launched a major new public health campaign to reduce the stigma associated with gambling-related harm.

The campaign, which is fronted by BBC presenter Tyler West and supported by Citizens Advice and GP Dr Ellie Cannon, was launched by the charity after new data found 75% of those experiencing gambling-related harm feel unable to discuss it with those closest to them.

GambleAware data also showed 23% of people think they may know someone who has experienced problems with gambling and 61% of them are reluctant to talk about it about it due to the surrounding stigma.

The research also noted that 56% of respondents agreed that it was important to challenge the stigma around gambling-related harm.

The new campaign is aiming to change societal perceptions and understanding of the issue and is looking to lean on TV personality West and the private and public sectors to drive change.

West, whose own brother experienced gambling-related harm, said it was “vital” to open the dialogue on the subject.

West said: “Meeting others who have been impacted by gambling harms, like my brother was, has really opened my eyes to the stigma attached to an issue that is very close to my heart and how common it is. We need to do something about this.

“It’s vital that we all do more to change the dialogue around gambling and address how society sees people who experience gambling harms,” he added.

Zoë Osmond, GambleAware CEO, said: “For many people who experience gambling harm, feelings of shame and embarrassment can often mean they struggle to talk about the issue with loved ones.

“Gambling harms can affect anyone, which is why it is so important that we break down the stigma associated with it and encourage people to come forward and talk about gambling harm. It’s about time we put an end to stigma and opened up the conversation about gambling,” she added.