GambleAware launches ‘Bet Regret’ safer gambling campaign
Campaign focuses on the “universal feeling of remorse” bettors get when they make an impulsive bet
GambleAware has announced the launch of a new ‘Bet Regret’ safer gambling campaign designed to encourage moderation in betting.
The campaign will appear on TV, online, and social media channels, with the first advert set to appear during Sky TV’s coverage of the Manchester United vs Liverpool football game on Sunday.
Sky, BT Sport, ITV, Channel 4, Google and Clear Channel are amongst the broadcasters participating in the campaign.
Targeted at men aged 16-34, the Bet Regret campaign is being funded through specific additional donations to GambleAware, in line with previous commitments to the government by broadcasters, advertisers and gambling firms.
Professor Sian Griffiths, chair of the Safer Gambling Campaign Board, said it was important that people identify with the campaign and “realise they too have those kick-yourself moments when betting”, thus preventing future ill-considered bets.
GambleAware defines ‘Bet Regret’ as “the universal feeling of remorse bettors often get when they make an impulsive bet – the kind of bet that bettors say they will know they will kick themselves for the moment they made it”.
Mims Davies, Minister for Sport and Civil Society, hailed the new joint campaign as “ground-breaking” and said she hoped that it would make people “think hard about their betting habits”.
“It is crucial that we both focus on prevention as well as cure and this campaign will help to educate people to recognise risky play. I am determined to deliver more collaborative work to help to change behaviours to reduce the threat of problem gambling,” Davies added.