Gala Bingo signs Channel 4 sponsorship deal

Bingo operator adds Channel 4 deal to television sponsorship portfolio which already includes ITV and Channel 5

Gala Bingo has signed a new media deal with British broadcaster Channel 4, meaning the operator now sponsors all three commercial terrestrial channels in the UK. The sponsorship will see the online bingo operator appear on the channel every weekday between 2pm and 6pm, with the deal running throughout 2018. Gala Bingo adverts will appear…

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