Gala Bingo seals Channel 5 sponsorship
Bingo operator ads to feature before, during and after popular Australian soaps Neighbours and Home & Away
Gala Bingo has revealed a new broadcast sponsorship of Australian soaps, Neighbours and Home & Away, strengthening its existing relationship with Channel 5.
The new six-month deal will see Gala Bingo idents run before, during and after the show with additional branding to be featured on Channel5.com.
The ads were developed by Newcastle-based agency Cravel, and feature an Australian spin on traditional bingo calls.
Gala Bingo brand director Angus Nesbit said: “These shows are practically UK institutions, and we love following the trials and tribulations of the characters in Summer Bay and Ramsey Street, and we know our customers do too.
“By aligning our brand with specific TV programmes, we’re able to give GalaBingo.com a significant level of awareness, connecting with our existing audience, as well as reaching new customers.”
Sky Media brokered the deal as the sales house for Channel 5 with 7 Stars.
“Sky Media has a track record of handling Channel 5’s TV ad sales inventory and we’re pleased to be able to unite GalaBingo.com with a channel that fits its target audience,” David Shore, head of business development at Sky Media, said.
Gala is also the exclusive gaming partner of ITV shows Coronation Street, Emmerdale and The Chase.