FUN88 nets Iker Casillas as brand ambassador

FUN88 has named former Spain and Real Madrid star Iker Casillas as brand ambassador ahead of the World Cup.

The 2010 World Cup-winning goalkeeper links up with the Asia-facing operator ahead of the tournament as FUN88 continues to ramp up its football sponsorship portfolio.

The firm is the current front-of-shirt sponsor for Premier League side Newcastle United and holds a long-term commercial relationship with Tottenham Hotspur.

In his role as a FUN88 brand ambassador, Casillas will front a series of dedicated promotions and activations for the operator.

FUN88 also noted the relationship with the Spaniard would begin with immediate effect and with potential for long-term collaboration.

Speaking on linking up with FUN88, Casillas said: “I’m excited to be representing FUN88 for the World Cup in Qatar. They have built a brand which directly aligns with my footballing history and sporting passions, underpinned by a desire to fuse fun with fairness and flair across wider sport.

“It’s a combination that’s vital to winning any game and also entertaining your audience,” he added.

A FUN88 spokesperson commented: “Iker is a dream fit for the energy and expertise that FUN88 is providing across varied markets, where a proven global reputation can deliver on localised challenges, helping push the envelope of technology and raise the game for the end-user experience and social traction.”