Fun88 enters esports sponsorship market
Operator expands partnerships portfolio with Danish esports organisation OG
Asia-facing operator Fun88 has put pen to paper on a multi-year partnership with esports organisation OG.
Under the remit of the agreement, Fun88 will become the official global betting partner of Copenhagen-based esports team, which is the current Dota 2 world champions.
Fun88 will provide OG fans with pre-match, in-play and post-match insights, as well as launching community interactions and activations.
The partnership marks Fun88’s first venture into esports sponsorship.
The operator inked a new, long-term extension to its principal partnership with Premier League outfit Newcastle United in July 2020. Fun88 also has a betting partnership with fellow English top-flight side Tottenham Hotspur.
A Fun88 spokesperson said: “Fun88 is delighted to team up with OG’s elite Dota 2 roster, which embraces the same core values and commitment to excellence as Fun88.
“We believe in partnerships that can boost and leverage esports’ growing appeal across emerging markets – and this partnership will deliver that message across the world.
“Esports represents a thriving trend in many of our target territories and we hope that we can grow our influence in these markets via this long-term association,” they added.
Juan Luna, OG CEO, said: “We are thrilled to welcome Fun88 to both esports and the OG family. This signifies a great tie-up between the market-leading online gaming brand and the TI back-to-back champions.”