FuboTV to launch streaming sportsbook
New York Stock Exchange-registered TV operator debuts free-to-play offering and integrations with real-money wagering platform
FuboTV has confirmed the launch of a first-of-its-kind live TV streaming sportsbook service.
The US-based streaming site will directly integrate free-to-play sports contests into its live TV streaming platform, while pick’em players in select markets will be able to access the Fubo Sportsbook by scanning a QR code to place real-money wagers aligned with their picks.
Pick’em players will be able to predict the outcome of select live sporting events directly from FuboTV’s live TV streaming platform’s home screen. Fubo will make pick’ems available prior to the start of the select live sporting events each Sunday.
The company intends to further integrate FuboTV and Fubo Sportsbook with the launch of additional product features this year, including live odds, subject to regulatory approvals.
FuboTV co-founder and CEO David Gandler welcomed the move, outlining the group’s strategy going forward.
“Our mission is to transform the TV experience through interactive engagement, including free gaming and real-money wagering, into streaming video,” said Gandler.
“This industry-first integration has been popular with consumers, and, as we reported on our recent first quarter 2022 earnings call, we’re already seeing encouraging early signs of the flywheel effect between FuboTV and Fubo Sportsbook.
“We believe our built-in video audience will allow us to acquire users more efficiently, with a limited amount of marketing spend. We will continue to build our fully unified streaming TV and sportsbook experience with the rollout of more interactive features this year,” he added.
Pick’ems will launch on Sunday, June 19 to select FuboTV subscribers, and will continue to roll out to the company’s user base in the coming months.
“We believe interactivity is a key product differentiator for Fubo and, with these immersive experiences built into our livestreaming product, we can offer the most personalized – and customizable – sports and entertainment television experience,” FuboTV chief product officer Mike Berkley added.