Free-to-play supplier Low6 unveils brand revamp
Startup says identity refresh revolves around the gamification of the Low6 logo and the tagline “Make Your Play”
Free-to-play specialist Low6 has undergone a full brand refresh, including a new identity, logo and company tagline.
The firm has said the reason for this rebranding is “to reflect its current position and offering to the market” and that it “represents the growth of the company over the past 12 months”.
Low6 said the brand refresh would be centred around the gamification of the Low6 logo and the tagline “Make Your Play”.
The company originally worked with major sports organisations and other international firms to provide F2P content to drive engagement, but last month its debut B2B solution was unveiled utilising its gamification technology, which is now being offered as a full turnkey B2B product.
Jamie Mitchell, CEO of Low6, said: “As we’ve extended our gamification possibilities we think the way Low6 presents itself to the world should better reflect this and we’re delighted now to reveal the new logo and show how our technology provides the number one acquisition play for the betting and gaming industry.”
Mitchell spoke to EGR in May about Low6’s ambitions to enter the US market with F2P games.
The rebranding comes less than a month since co-founder Wayne Stevenson stepped away from the business after five years.