Foxy Bingo nets First Dates sponsorship deal
One-year contract includes spin-off programmes First Dates Hotel and First Dates Australia
Foxy Bingo has agreed a one-year deal to sponsor Channel 4’s popular TV dating show First Dates from January 2021.
The campaign will also run on E4 with ads broadcast before each episode across new and repeated programmes, as well as spin-off shows, including First Dates Hotel and First Dates Australia.
The contract covers 32 episodes, with each episode repeated once per week.
Foxy Bingo brand director Anna Venturas said: “The show really resonates with our audience and we truly believe that this will be a perfect fit for both the programme and our brand.
“Throughout 2020, Foxy Bingo players enjoyed our online games as well as engaging in our chat rooms which provided many people with some much-needed fun and entertainment.
“With the sponsorship, we hope to reach even more of our audience so they can make a date to discover some firsts.
“They may not find love, but they will certainly find our Foxy Fabulous community,” she added.
Entain-owned Foxy Bingo previously sponsored hit US sitcom Friends on Channel 5.