Fortuna Entertainment Group snaps up ex-Entain exec as head of commercial strategy
Myke Foster joins Prague-based firm to link up with former Paddy Power duo Victor Corcoran and Aidan Barry
Fortuna Entertainment Group has added former Entain head Myke Foster as its new group head of commercial strategy.
Foster joins the Czechia-based operator after more than four years working for Ladbrokes as head of sportsbook proposition.
He joined the firm in July 2019 after a near-three-year spell with BetVictor in Gibraltar.
Foster originally joined BetVictor as a sportsbook display manager in September 2016 before stepping up to become global sportsbook promotions and planning manager 12 months later.
Foster cut his teeth in the industry with a four-year stint with William Hill, originally working in the firm’s retail operations.
Having worked his way up to become a district manager for the bookmaker’s LBO sites, he moved to Gibraltar to become Hills’ UK sportsbook publisher in February 2016.
Foster will relocate to Prague as he takes on his new role.
Foster becomes the latest industry stalwart to make the switch to FEG since former Paddy Power online boss Victor Corcoran was named CEO last year.
Fellow Paddy Power head Aidan Barry joined as group head of sportsbook product performance and trading output in December.
Speaking to EGR, Foster said: “Having enjoyed the last four years growing the Ladbrokes business across the UK and Ireland, I’m now very much looking forward to the opportunity to help shape some of FEG’s ambitious plans.
“There is a huge appetite for innovation and growth in our markets and we’re well placed to take a leading role.”
FEG CEO Corcoran said: “We are delighted to have been able to attract someone of Myke’s talent and experience in the industry to FEG.
“We are confident that he will be a valuable asset as we continue to prioritise our goals of growing customer satisfaction, improving our customer value propositions and increasing market share in our regions,” he added.