Marketing

Formula One ends betting embargo with $100m sponsorship deal

F1 owners Liberty Media strike an agreement with Interregional Sports Group, thought to be worth $100m over five years

Formula One has reversed its longstanding opposition to gambling sponsorships , after owners Liberty Media agreed terms on a contract thought to be worth $100m over five years. Liberty Media’s agreement with London-based marketing agency Interregional Sports Group (ISG) means betting firms can market their brand on F1 racetracks for the first time in almost…

Financial Times | Formula 1 | Interregional Sports Group | Liberty Media | Marketing

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