
Former William Hill exec returns to Betsson Group as director of product
Industry stalwart David Fuke makes his way back to the sector as he rejoins Betsson having left the firm back in 2018

Former William Hill UK chief product officer (CPO) David Fuke has returned to Betsson Group after six years away from the firm, rejoining as director of product.
Fuke originally arrived at Betsson in October 2016 as director of customer experience and stayed in the role for 11 months before becoming director of platform product for nine months.
A move to William Hill as product director followed in July 2018, before being appointed chief product officer in December 2019.
After almost 18 months in the position, Fuke took a career break for just under a year then returned to work outside of the igaming industry for three-and-a-half years.
Announcing his return to both the sector and Betsson, Fuke wrote on LinkedIn: “I am very pleased to have completed my first month back at Betsson Group as director of product.
“It’s been great to reconnect with many familiar faces and meet new colleagues. Betsson remains as energetic, ambitious and forward-thinking as ever.”
Fuke also noted the division was looking to add to its ranks as he added: “We are doing exciting things in Product and are always on the lookout for talented individuals. If you are interested in joining a winning team, please get in touch or check out our open roles.”
Fuke boasts an extensive industry CV having joined Sporting Options back in 2002 before proceeding to take on product roles with Ladbrokes, bwin and Coral.
Betsson recently announced record EBIT in Q1 of €57.9m (£49m) and a 12% year-on-year increase in revenue.

Arnold Ash is EGR’s Executive Recruitment Partner. They support ambitious organisations to identify and attract industry leading executive talent. Find out more here.