Former PMI exec launches angel investment firm
Dmitry Belianin debuts firm to invest in igaming technology, marketing and affiliation businesses following departure from service company in November
Dmitry Belianin has started his own angel investment company following his departure from PMI last year.
The investment company, which is named Belianin after the founder, has been launched with a focus on being a “hands-on guide”, rather than a traditional investment fund.
Belianin departed PMI, a service company which helps its partners to develop the Parimatch brand internationally, in November, having served as chief commercial officer for Asia, Africa and Latam since May 2022.
He originally joined the business in May 2019 as chief marketing officer for Africa, before adding Asia and Latam into his remit in November 2019.
Belianin confirmed the investment company would be built on his experience in the sector, with the business focused on supporting firms across marketing, affiliation and technology.
Highlighting that the business will not be a traditional “fund”, Belianin took to LinkedIn to point out the room for growth in the industry and explained his reason for branching out on his own.
He said: “This isn’t a fund. It’s me investing in and being hands-on to guide a carefully selected mix of high-potential projects. I see massive potential in the igaming industry, and the number of opportunities in front of us is greater than ever.
“Our industry is so far from being disruptive…and I want to help change that. The mission I have is to forge the next generation of leaders and projects in igaming and I am so proud of it. The spirit of the organisation I am building is very closely tied to my nature and my personality. Rebellion, disruption, innovation,” he added.
Prior to joining PMI in May 2019, Belianin was CMO at DAO.Casino for a year, starting in May 2018, and spent two-and-a-half years in marketing roles with PokerArt from January 2016 until May 2018.