Former Cherry CEO Fredrik Burvall joins Enteractive board

Malta-based retention solution provider assists operators in reactivating churned players

Former Cherry CEO Fredrik Burvall has joined the board of directors for retention solution provider Enteractive. Burvall stood down from his position as group CEO for Cherry earlier this year, after leading the acquisition of the group’s igaming brand ComeOn. The Malta-based Enteractive helps operators reactivate churned players through one-to-one phone calls. After 10 years at Cherry, Burvall said he believes reactivation will be…

Cherry | Fredrik Burvall | People