Marketing

Football Association Ireland scraps two-year sponsorship deal with SportPesa

Nairobi-based operator only sealed partnership last March at Dublin’s Aviva Stadium

The Football Association of Ireland (FAI) has terminated its two-year sponsorship agreement with SportPesa. The abrupt ending of the partnership comes almost 11 months after the African betting operator was unveiled as the FAI’s latest commercial partner at a joint press conference in Dublin’s Aviva Stadium, alongside Republic of Ireland manager Mick McCarthy. The tie-up,…

Ireland | Marketing | Regulation | SportPesa

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