Strategy

Flutter tweaks international strategy as PokerStars investment ramps up

Reinvigorated PokerStars to serve as primary brand in international markets as Flutter invests £48m in Indian gaming operator

Flutter Entertainment has unveiled a new multi-year international expansion strategy consisting of brand realignment, investment and potential M&A. The strategy centres around investing in product, technology and marketing across the international business, with a particular focus on the PokerStars brand. Flutter will use PokerStars as the lead brand across the international division due to its…

Betfair | Flutter Entertainment | Peter Jackson | PokerStars | Product Development | Strategy | Technology

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