Flows secures strategic investment from Light & Wonder
No-code automation firm nets capital injection from Las Vegas-based supplier giant following successful relationship
Light & Wonder has completed a strategic investment into no-code automation firm Flows to help support the company’s growth.
Light & Wonder, which had already partnered with Flows to access its technology, has now committed an undisclosed capital sum to scale the company.
The Las Vegas-based supplier championed Flows’ tech, saying it had allowed the business to deliver new marketing jackpots which had added “significant value for partners”.
Flows said the capital would be used to “enter new markets and scale up its operations, accelerating the potential for significant worldwide growth”.
The group added that the new funding would also enable a faster rolling out of new features and solutions.
The Flows technology allows its operator and supplier partners to accelerate development and integrations without the complexities of traditional coding.
Flows counts the likes of PressEnter Group, Optimove and Rhino Entertainment as existing partners.
Dylan Slaney, Light & Wonder igaming CEO, said: “Having witnessed the power of Flows’ world-class technology through its network jackpots feature, it was a logical next step to invest in its dynamic platform.
“Flows’ platform is an essential resource for businesses across all sectors of the igaming industry and beyond and we are delighted to offer the company our support and backing.”
James King, Flows CEO, added: “With the backing of Light & Wonder, we can expedite our path to becoming a worldwide leader in codeless automation solutions.
“Their support will act as a catalyst, supercharging our growth and innovation across the board and accelerating our mission of making technology accessible and transformative for businesses everywhere.”