Fitzdares expands Fulham partnership for 2023-24 season

Fitzdares has expanded its partnership with Premier League outfit Fulham through to the end of the 2023-2024 season.

The operator will continue to serve as the West London side’s official UK betting partner following a successful relationship last season.

As part of the expanded partnership, Fitzdares will bring its Mayfair member’s club feel to Craven Cottage at the Fulham’s partner lounge.

The lounge will feature 30 seats and will replicate the bookmaker’s Mayfair space by bringing in interior designer Rosanna Bossom and art from Bill Butcher.

Elsewhere, on non-matchdays, Fitzdares will host members at the ground around major sporting events including Cheltenham Festival, Wimbledon and Royal Ascot.

Will Woodhams, Fitzdares CEO, said: “When we started the Fitzdares Club four years ago it was beyond our wildest dreams to have a permanent location at a Premier League ground.

“Now, due to our brilliant friends at Fulham FC, we have created an unparalleled experience not only for our members but for Fulham FC partners, who will get a little taste of Fitzdares on a matchday in the club’s new partner lounge,” he added.

Jon Don-Carolis, Fulham commercial director, said: “The added integration of the Fitzdares brand will bring a welcomed unique touch into the matchday hospitality offering. We look forward to creating more fun and engaging content together, while Fitzdares continues to promote the importance of responsible gambling to our fans.”