First Sportsbook launches “plug and play” betting solution

First Sportsbook has launched a plug-and-play betting solution that offers thousands of betting markets with competitive odds.

The firm highlighted that it had spotted a gap in the market, with this new product set to “shake up” the industry.

First Sportsbook’s service will see thousands of betting markets created by the firm’s in-house trading teams, which amounts to 180 staff, and algorithmic experts.

The solution is then complemented by its fully managed service which allows partners to receive competitive odds, an efficient profit margin and trading and product development.

Per its statement, the solution “empowers operators with a robust sportsbook infrastructure without the overhead of extensive staffing”.

Tom Light, First Sportsbook CEO, commented on the new product and said he looked forward to the service making its way throughout the industry.

Light said: “At First Sportsbook, we are committed to reshaping the sports betting landscape with our powerful and superior online betting solutions, and I am personally excited to bring our vision to the forefront of the industry.”        

First Sportsbook currently employs 450 people, with 270 product and development specialists sitting alongside the trading team.