FDJ dedicates 10% of TV ad spend to responsible gambling

Operator unveils new ads detailing its responsible gambling tools

French national lottery operator Francais Des Jeux (FDJ) has pledged to dedicate 10% of its TV advertising spend to responsible gambling-led messaging. As part of the pledge, the operator has unveiled three new TV spots depicting different cartoon animals representing different parts of its responsible gambling services, including self-assessment testing, time limits and player deposit…

Advertising | Advertising campaign | FDJ | Francais Des Jeux | Marketing