FanDuel to open Chicago-based retail sportsbook
Flutter Entertainment subsidiary in strategic expansion of existing sports betting partnerships with Chicago Bulls and Chicago Blackhawks
FanDuel has announced plans to open a Chicago-based retail sportsbook at the United Center, which plays host to the Chicago Bulls and Chicago Blackhawks sports franchises.
Located adjacent to the United Center atrium, the planned two-story venue includes state-of-the-art viewing and sports-wagering technology.
While awaiting approval of the sportsbook from the Illinois Gaming Board, the United Center and FanDuel will build out a non-wagering space alongside the United Center atrium that will have FanDuel branding and allow fans to watch live sports action while attending United Center events.
The addition of the retail sportsbook will mark a strategic expansion of the existing sports betting partnerships FanDuel has with both the Bulls and the Blackhawks, which includes media, VIP fan experience, and advertising assets throughout the arena and in various broadcasts.
“The broader partnership would continue to allow FanDuel to reach and engage with the teams’ passionate fan bases both in and out of the arena,” FanDuel said in a statement.
FanDuel CEO Amy Howe highlighted the requirement to respond to the needs of sports fans in the direction and design of the retail sportsbook offering.
“Chicago sports fans are some of the most loyal and passionate in the world and plans for our sportsbook lounge inside the United Center reflects their excitement,” Howe said.
“Our team has a track record of delivering incredible retail locations for fans, and we can’t wait to make this sportsbook lounge the premier destination for Chicago sports fans and a place where they can fully experience the FanDuel brand,” she added.