FanDuel taps Genius Sports Group for US acquisition drive

Two-year partnership will see Genius optimise operator's digital ad spend and personalise messaging for sportsbook punters

FanDuel has selected Genius Sports Group to lead a marketing drive for the operator’s sportsbook offering across the US. The two-year deal includes data-driven campaigns on digital channels, including display, video and TV, with the aim of driving customer acquisition and sports betting engagement. The data provider’s digital marketing tech will personalise ad messaging for…

Data | FanDuel | Flutter Entertainment | Genius Sports Group | Marketing | US | US sports betting