FanDuel looks to NBA content with new FanDuel TV show line-up
Operator recruits The Athletic writer Shams Charania and former ESPN alum Michelle Beadle on new thrice-weekly show
FanDuel has confirmed the launch of a new thrice-weekly show focusing on the NBA to be aired on its newly launched FanDuel TV cable television network.
The show, entitled Run it Back, will air on Mondays, Tuesdays and Wednesday and will precede the station’s flagship morning talk show, Up and Adams, hosted by main network anchor Kay Adams.
Covering upcoming and prior results and storylines, the new show will be presented by former ESPN alum Michelle Beadle as well as former NBA star Chandler Parsons.
Michelle Beadle
NBA content creator Eddie Gonzalez will serve as the show’s producer and on-air contributor.
In addition, Run It Back will feature insights from The Athletic writer Shams Charania, who has inked a first-of-its-kind content deal with the US sportsbook operator.
Shams Charania
Charania will partner with FanDuel and use FanDuel Sportsbook odds exclusively in his news reporting on social media.
This is a unique integration, where a journalist will source news from an official NBA sportsbook partner in his tweets and content.
As part of efforts to aid safer gambling and overall sports integrity, Charania has agreed to be prohibited from signing up for FanDuel daily fantasy sports (DFS) and sportsbook account.
FanDuel chief commercial officer Mike Raffensperger welcomed the unveiling of the show, highlighting its appeal to NBA fans both current and new.
“FanDuel TV was designed for viewers to watch and wager and Run it Back will bring a 360° view of the NBA including wagering trends to our audience,” Raffensperger said.
“Every NBA season offers its own unique intrigue, and as the narrative of each season unfolds, Run it Back will be there every step of the way,” he added.