Fanatics Betting & Gaming adds ex-Sportradar head as VP of government affairs
Former Michigan state representative Brandt Iden joins top team at apparel firm as it gears up for January 2023 launch
Fanatics Betting & Gaming has appointed former Michigan state representative Brandt Iden as its new VP of government affairs.
Iden joins the firm from data giant Sportradar where he served as US head of government affairs from January 2021.
Iden also previously served on the board of the American Gaming Association while working at Sportradar.
During his time as a state representative for Michigan, Iden helped develop sports betting legislation in the Wolverine State.
Having gone live in January 2021, Michigan has welcomed a raft of top-tier operators, including the likes of DraftKings and FanDuel.
In September, the state’s online sportsbooks returned $47.8m in gross gaming revenue following the return of the NFL.
Fanatics has continued to build out its betting and gaming division ahead of its planned January 2023 launch, including the additions of a chief financial officer and chief marketing officer in recent months.
The apparel giant named ex-Lime financial lead Andrea Ellis as its CFO last month, while former MTV exec Jason White was onboarded to lead the firm’s marketing strategy.
Fanatics CEO Michael Rubin has confirmed a 15-state launch of the Fanatics online sportsbook in January to coincide with the end of the NFL season.