FairPlay Sports Media launches FairPlay AI brand following Quarter4 integration
Oddschecker parent company’s new brand to sit under the FairPlay Technologies arm following a successful integration of assets from acquired AI firm
FairPlay Sports Media (FPSM) has completed its integration of AI prediction platform Quarter4 and in turn launched its new brand, FairPlay AI.
FairPlay AI will serve as the home for the oddschecker parent company’s prediction and data service, sitting under the group’s new FairPlay Technologies division.
Following Quarter4’s FairPlay AI repackaging, the new brand will oversee behavioural data, pricing and AI, with the aim of “creating a uniquely powerful pre-game and in-game experience for fans”.
The AI technology has already been applied to oddschecker’s subscription service, which offers prediction markets for football, NBA, NFL and NHL.
FPSM first acquired Quarter4 in January 2024 for an undisclosed fee, following the rebrand from Oddschecker Global Media.
Kelly Brooks, founder and CEO of Quarter4, joined FPSM as chief product officer in April of the same year.
Stuart Simms, Group CEO at FairPlay Sports Media, said: “When we launched FairPlay Sports Media, a priority was to integrate our various brand’s unique data assets and technical capabilities to spread their benefits across the FairPlay network and ultimately, improve the experiences of sports fans worldwide.
“The launch of FairPlay Technologies is the outcome of that successful operation, and now we’re ready to more effectively share their capabilities with strategic partners on a global scale.
“Our customers now have access to a unique combination of powerful sports and behavioural data, which, when catalysed with best-in-class AI, unleash a variety of products that are proven to deliver on various engagement, revenue and trading performance metrics related to their deployment.”
Group chief technology officer, Matt Robinson, added: “It’s exciting to group all of our unique propositions underneath the umbrella of FairPlay Technologies.
“It builds upon our technical heritage of 25 years of odds and pricing data that has powered the industry, and ties together our strategy for building reusable technology to power all our brands and partners.
“Integrating Fairplay AI into our technology ecosystem has been the final piece in the puzzle enabling us to rocket fuel our existing technology and data to create world-class products for our customers.”