Exclusive: William Hill picks 72andSunny as new creative agency

72andSunny Amsterdam replaces Bark & Bite and is tasked with building upon Hills’ new brand-led marketing strategy

William Hill has appointed 72andSunny Amsterdam as its new European creative and marketing agency following the recent end of its seven-year partnership with Bark & Bite, EGR can reveal. 72andSunny was selected following a four-way pitch led by the UK bookmaker’s in-house marketing and procurement teams, with the new agency tasked with building upon Hills’…

72andSunny Amsterdam | Advertising | Charlotte Emery | Marketing | William Hill