Exclusive: Raketech, Catena Media and Natural Intelligence to join RAIG
Affiliate heavyweights to become newest members of UK-based trade body
Raketech, Catena Media and Natural Intelligence have all agreed deals to join UK-based affiliate trade body Responsible Affiliates in Gambling (RAIG), EGR Intel has learned.
The three firms have become the first external affiliates to join the trade body’s three founding members – Racing Post, Oddschecker and Better Collective – since RAIG was first announced earlier this year.
EGR Intel understands that Catena Media has opted for full membership, which includes the cost of a Gambling Integrity audit, while Raketech and Natural Intelligence have initially opted for the associate membership package.
RAIG chairman Clive Hawkswood
RAIG chairman Clive Hawkswood said: “The real strength of any trade body is in its membership, and the addition of such forward-thinking and reputable companies will make RAIG stronger and more able to address the challenges facing the affiliate sector.”
RAIG was founded in May 2019 to ascertain wider industry concerns around affiliate advertising, before initiating its own process to raise standards.
Scott Collins, head of communications and corporate responsibility at Raketech, said: “We are pleased to join RAIG and partner with a group of like-minded companies who are committed to responsible affiliate marketing, responsible gambling and protecting the long-term sustainability of our industry.”
Read EGR Marketing’s Power Affiliates rankings here.