Strategy

Exclusive: PokerStars Sports to replace Sky Bet in Germany

Sports betting brand switch will also occur in Italy and Austria as Flutter executes new international division strategy

Flutter Entertainment will switch its preferred sports betting brand in Italy and Germany from Sky Bet to PokerStars Sports, EGR can exclusively reveal. EGR understands the transfer had been planned since the launch of PokerStars Sports in 2020, while consumers in both countries have yet to be informed. The Stars Group (TSG) first revealed plans…

Brand | Flutter Entertainment | Germany | Italy | PokerStars | Sports betting | Strategy

Latest