
Exclusive: Mindway AI heads to new City of London HQ amid significant growth
Better Collective-owned safer gambling firm looking to add to headcount following relocation to the Square Mile


Mindway AI is set to move to a new City of London address after a period of significant growth, EGR can exclusively reveal.
The AI-led safer gambling firm, which is majority owned by Danish affiliate giant Better Collective, will be relocating to the financial district from its current West London base on Regent’s Street.
The new 4,675 sq ft office is located a stone’s throw from St Paul’s Cathedral and will house 46 employees.
EGR understands the business is looking to bolster its headcount further following the move.
It is also understood the relocation was necessitated by the company’s fast growth and desire to provide staff with improved an working space.
The new office will include collaboration areas which the firm said will act as “catalysts for innovation and professional growth”.
Speaking to EGR, Better Collective UK and Ireland senior director Ian Bowden said: “Throughout the last couple of years, Better Collective has grown the UK organisation significantly, which led us to the conclusion that the time was right to get our own office and upgrade our facilities to better cater to the needs of our colleagues and organisation.
“We are glad we have managed to find a new office space at a nice location in London and with an energetic atmosphere that will push for even stronger collaboration across our teams,” he added.
Earlier this year Mindway AI onboarded financial crime data expert Jesper Blach Graverson as its new head of technology.