Exclusive: LiveScore Group recruits former Kindred head as director of CRM
Operator adds Kamayani Ghatak to marketing division after spell with digital wallet and trading firm Uphold
LiveScore Group has hired former Kindred head Kamayani Ghatak as the firm’s new director of CRM, EGR can exclusively reveal.
Ghatak will officially join the privately owned firm on 17 January from digital wallet and trading platform, Uphold.
Ghatak joined Uphold as CRM director in June 2022 after a six-year spell with Kindred Group in London.
She originally linked up with the Unibet parent company in May 2016 as a CRM strategy manager before a series of promotions saw her named head of customer lifecycle management in October 2019.
Ghatak’s final role with Kindred Group was as head of CRM for the Nordics after she was appointed to the position in September 2021.
The former Citi and ING head also counts industry experience with bwin as a VIP and sportsbook manager across CRM between July 2012 and January 2016.
Ghatak will be based at LiveScore Group’s London office.
Speaking to EGR, LiveScore marketing director Ric Leask said: “We are delighted to welcome Kamayani to the LiveScore family.
“Her extensive industry experience will be invaluable as we look to scale and evolve our CRM strategy to support our ambitious growth plans throughout 2024,” he added.
Elsewhere, LiveScore Group recently reported its financial performance for the 52-week period to 31 March 2023.
The operator posted revenue of £129.7m on the back of strong gains in the UK.
Regulus Partners has labelled the firm a “significant UK online gambling challenger”.