Exclusive: Ex-Genting and Betsson director to launch metaverse betting site
JNS Gaming-powered LynxBet brand to target localised offering at Latam market following marketing deals
Former Genting and Betsson director Jeremy Taylor will soon launch a new metaverse-focused casino and sportsbook brand, LynxBet, EGR can exclusively reveal.
Powered by JNS Gaming, which was launched in August 2021, the igaming platform will allow players to explore a variety of verticals in a newly created universe inspired by the momentum of cryptocurrency.
LynxBet is aiming to launch first in the Latam market, creating a localised service tailored to each country. The start-up firm has also announced that it has signed a number of marketing led deals as well as snapping up several local ambassadors set to be announced in the coming weeks.
JNS Gaming has attracted support from a number of investors since inception, which EGR has learned are “successful investors in the crypto space and operate freebitco.in. They also run the FUN token and have other brands like D-Play within the group”.
JNS Gaming CEO Jeremy Taylor hailed the launch of LynxBet as the culmination of “months of hard work behind the scenes” following the launch of the business last year.
“We understand how competitive and saturated the igaming industry is, which is why we devised an immersive platform that offers something alternative for players to explore,” Taylor added.
Aspire Global is the principal supplier to the JNS Gaming business, a partnership which includes the B2B firm’s full inventory of online casino, sportsbook and player management platforms.
Speaking about the partnership, Aspire Global CEO Tsachi Maimon said: “We look forward to supporting LynxBet’s growth in the near future including more new markets, with our cutting-edge solutions set to form a crucial role in its expansion.”
The LynxBet mascot is called the Lucky Lynx, who features within the company logo and prominently across the casino and sportsbook platform.