Exclusive: ComeOn Group unveils nine-leg predictor game on flagship brand
Millen allows sports betting customers to win up to SEK1m for correct selections as operator renews deal with Splash Tech following initial success
ComeOn Group has launched a new predictor game, Millen, where players can win SEK1m (£75,000) by making nine correct selections across multiple games, EGR can exclusively reveal.
The football product, which has been developed in partnership with Splash Tech, has launched on the firm’s flagship ComeOn! brand in Sweden.
ComeOn Group and Splash Tech first partnered in November 2022 to coincide with the start of that year’s World Cup.
Alongside Millen going live in the Nordic market, ComeOn Group has also confirmed it has extended its partnership with Splash Tech.
With Millen, players can win up to SEK1m by making correct predictions on nine questions relating to goals, cards and corners on select matches.
The launch of the new game comes as ComeOn Group looks to further enhance its sports betting capabilities.
The firm debuted a proprietary sports betting platform last year and is now aiming to deliver an improved “sportsbook player experience with more markets to bet on [and] more personalisation features”.
Sherwin Jarvand, ComeOn Group chief data officer, said: “The introduction of Millen will enhance our product portfolio and will strengthen our commitment to providing secure and first-class gaming experiences to our players.
“Our partnership with Splash Tech goes from strength to strength and we are excited to engage with the football community and offer a fun, dynamic way to enjoy sports betting.”
Adam Wilson, Splash Tech CEO, added: “We are delighted to partner once again with ComeOn Group for the launch of Millen.
“Our collaboration underscores our shared commitment to innovation and delivering cutting-edge experiences for sports fans. ComeOn Group has been a pleasure to partner with since our initial launch in 2022 and we look forward to many years of continued success.”
Elsewhere, ComeOn! has revealed a new 30-second ad in Sweden featuring Hollywood actor Jeremy Piven.