Exclusive: ComeOn Group signs sponsorship deal with esports giants Astralis
Operator pens agreement with the Denmark-based organisation which will see ComeOn! branding feature across all Astralis platforms
ComeOn Group has announced a new sponsorship deal with Danish esports organisation Astralis, EGR can exclusively reveal.
The deal, which will see ComeOn Group become the esports team’s official sponsor, will see branding for the operator’s flagship ComeOn! brand appear across Astralis’ platforms.
These include social media, team events and competitive gaming content, with a view to boosting ComeOn Group’s brand exposure in the Nordics.
Astralis has several esports teams competing at games such as Counter-Strike 2, FIFA and Rainbow Six Siege.
Juergen Reutter, ComeOn Group CEO, said the deal marks a step for the company into “one of the fastest growing betting markets globally”.
He said: “We are very excited to team up with Astralis as this collaboration not only allows us to showcase our innovative sportsbook platform but also strengthens our ties to the esports community.
“This partnership is very much in the heart of one of the fastest growing betting markets globally. Esports has seen great demand by our audiences, and we want to provide the best betting experience for our customers.
“This partnership is also a testament to our localisation and personalisation focus and by working together with Astralis, we can deliver unique experiences that resonate with our players and elevate the entertainment experience around competitive gaming.”
Mads Rasmussen, commercial director at Astralis, added: “We are proud to present ComeOn as our new global partner.
“This partnership holds great significance for Astralis both as an organisation and as a business, and we look forward to bringing the agreement to life for the benefit of our adult fanbase.
“We have undergone a long and very positive process with ComeOn, and the fact that they are European-based with licenses in all our key markets, including Denmark, has been a decisive factor in our decision.
“Astralis fans, both in Denmark and internationally, can look forward to an innovative new digital activation, which promises to deliver an exciting and engaging experience.”
The deal with Astralis marks a further expansion of ComeOn Group’s marketing efforts in 2024 after the business partnered with Golden Globe winner Jeremy Piven for an ad campaign in the summer.
The operator also partnered with Swedish models Victoria Silvstedt and Carolina Gynning to launch a campaign for its Lyllo Casino brand this year.