Exclusive: ComeOn Group pushes Jeremy Piven-led ads into Denmark
Hollywood star expands relationship with the online operator, with company planning gains via a sports betting-led approach in Denmark
ComeOn Group has expanded its Jeremy Piven-fronted ad campaign into Denmark after a successful debut in Sweden, EGR can exclusively reveal.
Piven, a Hollywood star and three-time Emmy winner, will now serve as a brand ambassador for the operator’s flagship ComeOn! brand in the Nordic market.
The Entourage star will front the firm’s series of digital and TV ads in Denmark as part of his expanded ambassadorial duties.
ComeOn Group said Piven was “ideal” to lead the operator’s sports betting-first approach in Denmark.
The operator said: “With Jeremy Piven on board, ComeOn! continues to build momentum, bringing more engaging, personalised sports betting opportunities to players while reinforcing its position as a sportsbook-first brand in Denmark and beyond.”
ComeOn Group has focused on driving more revenue from its sports betting arm in recent months, with the opening of a new Austrian tech hub to help power the division.
Piven first partnered with ComeOn Group last summer in Sweden as he featured in a 30-second comedy short for the ComeOn! brand.
The actor was then used to promote the group’s free-to-play predictor game Millen, where players can win SEK1m (£73,447) by correctly guessing nine results across multiple games.
Efi Peleg, ComeOn Group chief commercial officer, said: “Jeremy Piven has been an excellent ambassador for ComeOn! and we are thrilled to extend our partnership into Denmark.
“His genuine passion for sports and his vibrant personality are a natural fit with our brand.
“As we continuously expand our sportsbook offering, Jeremy’s presence is engaging Danish players and showcasing the excitement that ComeOn! brings to sports betting,” he added.
In December, ComeOn Group penned a sponsorship deal with esports giants Astralis to expand its marketing presence further in the Nordics.
In becoming an official sponsor, the ComeOn! brand was afforded exposure across the team’s social media and events.